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Financial Services Marketing, Financial Inclusion, Emerging Market Studies.

The case is suitable for graduate management students in courses such as general management and marketing courses. It is also suitable for a specialised rural marketing course and marketing of financial services. In business schools outside India, the case can be used in a course on marketing strategies for emerging economies. The case is suitable for executive development programmes for the areas pertaining to rural banking, marketing of banking services and financial inclusion programmes.

The case analyses the financial inclusion initiative by Odisha Gramya Bank, a regional rural bank set up after amalgamation of three banks in the state of Orissa, India. The topic of financial inclusion has been the attraction from bankers, policymakers and academia in light of linkage between formal financial system and inclusive growth. To harness the fortunes at the bottom of pyramid, the case looks into the development of financial inclusion, business strategies and strategies for various customer segments.

To introduce students to analyse and compare various financial inclusion options. The case is useful to comprehend the various methods of financial inclusion. To analyse the evolution of regional rural banks and Odisha Gramya Bank after its amalgamation. To appreciate the issues faced by Odisha Gramya Bank. To understand various market segment and to evaluate its potential. To suggest appropriate strategies for each market segment. To appreciate how technology can be harnessed for business correspondents. To recommend the roadmap for financial inclusion to Mr Sidharthan, Chairman, Odisha Gramya Bank.

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CSS 8: Marketing.

The contribution of the Indian Automobile industry in the economic growth of the country is significantly high. Besides catering to a large domestic market, the automobile industry in India has also captured market shares in many foreign countries successfully in the last few decades. Not only is it an important export-oriented industry of the nation but also the fourth largest exporter of automobiles in Asia. However, in the recent years (2018–2019), it has faced an unprecedented slump. This chapter captures this fact by calculating the growth of car selling for the four quarters of the period 2018–2019 across the Indian states. It primarily tries to find out whether the variation in income and tax levied on petrol and diesel has an impact on the variation in the car selling across the states for the abovementioned time period. It has been proven from our study that higher income of a state has a positive impact, whereas higher tax on petrol and diesel which varies across the states has a negative impact on car selling. Apart from this, this study then distinctively tries to find out whether there exists any neighborhood impact on growth rate of car selling and different tax rate on petrol and diesel on the basis of Moran's Index. It is witnessed that there exists a high level of spatial autocorrelation among the different states in case of growth of a car selling and tax imposition on diesel as well as on petrol. This fact necessitates some degree of regional orientation in formulating an effective policy to revive the automobile industry on the part of the Government.

This paper analyzes county-level firm births across the United States using a spatial count model that permits spatial dependence, cross-correlation among different industry types, and over-dispersion commonly found in empirical count data. Results confirm the presence of spatial autocorrelation (which can arise from agglomeration effects and missing variables), industry-specific over-dispersion, and positive, significant cross-correlations. After controlling for existing-firm counts in 2008 (as an exposure term), parameter estimates and inference suggest that a younger work force and/or clientele (as quantified using each county’s median-age values) is associated with more firm births (in 2009). Higher population densities is associated with more new basic-sector firms, while reducing retail-firm starts. The modeling framework demonstrated here can be adopted for a variety of settings, harnessing very local, detailed data to evaluate the effectiveness of investments and policies, in terms of generating business establishments and promoting economic gains.

Purpose — In this paper we describe a total design data collection method (expanding the definition of the usual “total design” terminology used in typical household travel surveys) to emphasize the need to describe individual and group behaviors embedded within their spatial, temporal, and social contexts.

Methodology/approach — We first offer an overview of recently developed modeling and simulation applications predominantly in North America followed by a summary of the data needs in typical modeling and simulation modules for statewide and regional travel demand forecasting. We then proceed to describe an ideal data collection scheme with core and satellite survey components that can inform current and future model building. Mention is also made to the currently implemented California Household Travel Survey that brings together multiple agencies, modeling goals, and data collection component surveys.

Findings — The preparation of this paper involved reviewing emerging transportation modeling approaches and paradigms, policy questions, and behavioral issues and considerations that are important in the multimodal transportation planning context. It was found that many of the questions being asked of policy makers in the transportation domain require a deep understanding of the interactions and constraints under which individuals make activity-travel choices, the learning processes at play, and the attitudes and perceptions that shape ways in which people adjust their travel behavior in response to policy interventions. Based on the work, it was found that many of the traditional travel survey designs are not able to provide the comprehensive data needed to estimate activity-based model systems that truly capture the full range of behavioral considerations and phenomena of importance.

Originality/value of paper — This paper offers a review of the emerging transportation modeling approaches and behavioral paradigms of importance in activity-based travel demand forecasting. The paper discusses how traditional travel survey designs are inadequate to meet the data needs of emerging modeling approaches. Based on a review of all of the data needs and new data collection methods that are making it possible to observe a full range of human behaviors, the paper offers a total survey data collection design that brings together many different surveys and data collection protocols. The core household travel survey is augmented by a full slate of special purpose surveys that together yield a rich behavioral database for activity-based microsimulation modeling. The paper is a valuable reference for transportation planners and modelers interested in developing data collection enterprises that will feed the next generation of transportation models.

Purpose – Intersections are hazardous locations and to improve their safety we need to understand the factors contributing to crashes at these locations and provide evidence-based recommendations to reduce them. This chapter provides a summary of the findings on infrastructure-related factors contributing to crashes at urban and rural intersections and some discussions on the implications and potential countermeasures.

Approach – A review of the literature on intersection crashes was performed to identify the infrastructure-related crash-contributing factors. Some discussions on the implications and potential countermeasures are then provided.

Findings – The factors contributing to road crashes are diverse and complex. While the safety effects of a few factors (e.g., exposure and speed) are relatively consistent, many factors have different impacts on crash frequency and severity (e.g., types of intersection) and different impacts on urban and rural intersections (e.g., bus stops).

Research Implications – More studies are needed on developing a stronger theoretical or conceptual foundation on the effects of roadway designs and traffic controls on different dimensions of safety (e.g., exposure, frequency, severity, etc.), types of crashes (e.g., head-on, rear-end, etc.) or road users involved (e.g., drivers, pedestrians, cyclists, etc.).

Practical Implications – Transport engineers need to be aware that some treatments may have different effects on different crash types and road users involved. Even though the overall safety may be improved by the treatments designed, they need to consider and mitigate any unintended consequences to satisfy the Pareto improvement principle and the social equity criterion.

To address the safety concerns generated by truck crashes occurred in big cities, this paper analyzes the zip code tabulation area (ZCTA)-based truck crash frequency across four temporal intervals – morning (6:00–10:00), mid-day (10:00–15:00), afternoon (15:00–19:00), and night (19:00–6:00) in New York City in 2010. A multivariate conditional autoregressive count model is used to recognize both spatial and temporal dependences. The results prove the presence of spatial and temporal dependencies for truck crashes that occurred in neighboring areas. Built environment attributes such as various types of business establishment density and traffic volume for different types of vehicles, which are important factors to consider for crashes occurred in an urban setting, are also examined in the study.

This study examines the osteoconductive and healing capabilities of locally implanted synthetic hydroxyapatite (sHAp) derived from eggshells in the central incisor sockets of rats.

Toxicity experiments were conducted in vitro and in vivo, to testify the safety dosage of sHAp. Around 24 mature male Sprague–Dawley (SD) rats had their upper central incisors extracted. The rats were placed into three groups of eight rats each: Group 1: the sockets of extracted central incisors were left unfilled (control), Group 2: filled up with commercially available hydroxyapatite (HAp) and Group 3: implanted with sHAp locally retrieved from eggshells. After extraction, four rats from each group were sacrificed at 2nd and 4th weeks. Maxillary tissue sections were obtained and stained with hematoxylin and eosin (H&E) and Masson’s trichome (MT) staining. Anti-osteocalcin (OCN) and proliferating cell nuclear antigen (PCNA) were used primary antibodies for immunohistochemistry (IHC) special labeling.

The results showed that the locally implanted sHAp was non-toxic and safe in cell lines (human osteoblast and fibroblast) and animals. Histological analysis of H&E, MT and IHC showed that the sockets treated with locally implanted sHAp from eggshells were filled with new bone tissue of comparable thickness to other groups.

This unique technique uses locally implanted eggshell-derived sHAp with osteoconductive characteristics. In an in vivo model, sHAps increased OCN and PCNA expression to improve bone repair.